Could you present us the company Art&Tradition Méditerranée in a few words?
Stephane Lamarche : It is a company that was born in 1988 and was initially integrated in Île de France, until 1995 when the company moved to the PACA region. Art&Tradition Méditerranée is since 2012 a brand from the group Demeures Caladoises, which allows us to have a double positioning: that is to say a basic positioning/ first time buyer with Maison Punch, a brand from the group Demeures Caladoises that we offer now at Art&Tradition Méditerranée, and a medium/high quality positioning, with which we want to differentiate with our parent brand.
What do you mean by ‘to differentiate’?
S.L. : We have today a brochure of our houses, like most of our colleague, but 90% of our installations remain some made to measure houses, with an average budget of about €130 000. The differentiation starts with the made to measure of course, but it goes also by the construction materials we use, and by our adherence since 2012 to the ‘Construction Propre’ charter and by our new equipment, like the LUMICENE.
When and how did you discover LUMICENE?
S.L. : It was last September, on the ‘Faire construire sa maison’ exhibition in Paris,